The Telluride Company
For The Telluride Company, I developed a comprehensive brand identity that blends the rich alpine culture of Telluride with an innovative and forward-thinking ethos. Starting with a clear vision to reimagine how people perceive this iconic town, I crafted a brand story that pivots away from clichés—skiing, festivals, and luxury homes—toward a space that celebrates bold, utopian ideas and a deep sense of community.
