Client
Planned Parenthood
Overview
Direct mail has an open rate of 80–90%, while average email open rates are 20–30%. So although it's not the sexiest of mediums, it's importaint, and so was my work for Planned Parenthood, during such a critical time in our nation's history.
Client
Planned Parenthood
Industry
Non-Profit
Service
Poster Design
Social Media
Editorial/ Layout Design
Duration
2 Months
The Challenge
When I worked on projects for Planned Parenthood, I had to thoroughly familiarize myself with their 58-page brand book, which I totally nerded out to. While working on such a nationally established brand, balancing creative innovation with brand consistency can be a challenge, especially given the complexity of navigating approvals at every step of the ay. Through this experience, I've become comfortable designing within complex brand systems, and I will always jump at the opportunity to study brand books that feel more like novels.
